Why and How To Improve Your Bio Page
Lawyer bio pages are the most visited category of site content. They’re often the first threshold a prospective client or referral source decides to cross — or not cross — on their path to making a decision about who to contact (and ultimately hire). The reader will glance at your conventional data (practice areas, school, admissions), but you need to ENGAGE them if you want to stand out from your similarly credentialed peers. The reader wants to get a sense of who you are as a person they’re going to have to trust. Nancy Slome of One to One Interactive shows you how you can improve your bio.
What Your Firm Can Learn From GE’s Decision to Get Back to its Core Strengths
In my Law Niche Success programs and coaching, I provide dozens of examples of law firms and practice groups that have successfully become more profitable by going “narrow and deep” instead of trying to market too many areas to too many targets. Bruce MacEwen at the always-interesting Adam Smith, ESQ blog explains why GE has been shedding its non-core businesses — including (counterintuitively) its high-margin media properties — and why lawyers should pay attention.
Finally, Some Practical Standards for Legal Cloud Security for Big and Small Firms Alike
No surprise that data security, encryption and the cloud were all the rage at the 2016 ABA Tech Show. Whether your firm is fully in or just getting started (and note: you’re already “in the cloud” more than you realize), and whether you’re a solo or in a large firm that shares info over the net with other firms, there is now, finally, a coherent set of “legal cloud” standards to protect your clients and your firm. Check out the just-released Legal Cloud Computing Association’s security standards here.
Business Acronym of the Month: CHAOS
CHAOS = Chief Has Arrived On Scene. You’ve probably seen it once or twice in your career. The boss shows up, and even if people outwardly keep it together, inside their stress goes way up (and not just due to the normal stress of the boss being around). CHAOS can result when a boss gives contradictory or unclear messages in meetings, “checks up on” assignments he or she didn’t delegate well in the first place, conveys negative/stressed energy to his or her team. If you’re the boss — whether of one other person or an entire team — make sure your people aren’t thinking CHAOS after you leave.