Greater Focus Can Lead to Greater Profit

Law Niche Success

"We credit our transformation from being a general practice firm to becoming THE statewide leader in our niche to Bill's work with us."

Robert Chesson
The Landlord Law Firm
Milford, CT

Consumers of legal services do not hire generalists.  This is as true for those seeking personal legal help as it is for global corporate counsel.  Indeed, broad technological and social trends are driving customization of experience into every corner of 21st century life from media to medicine.

So how do you stand out from the crowd of litigation attorneys or transactional attorneys who competing with you for the same work?

And how do you maximize the productivity and profitability of the time you’re spending doing the work for which you’re being paid?

The answer is to develop – or deepen – one to three niche areas for which you become increasingly known and respected.

I’ve helped many attorneys design and execute successful plans to do exactly that.  Call, me at 203.806.1300 to learn how. 

While the process is not rocket science, it does require a structured approach involving analysis of your (or your firm’s) experience, capability and assets (i.e., your internal profile), combined with research into target market needs/trends and your competition (i.e., your external profile).

Here are some excellent examples of niched firms, big and small, across a wide swath of practice areas.

Download my two-part Niche Analysis Tool here
to begin the process of analyzing both your internal and external opportunities and challenges.

The Niche Analysis Tool benefits from explanation, of course, so call me with any questions and I’ll walk you through it. 203.806.1300.


I maintain a deep library of hundreds of best-of-breed checklists, templates, guides, and white papers on every aspect of managing a legal practice and law firm, from lawyer marketing plans, to hiring process checklists, to alternative fee engagement letters.

If you need a quick resource, call me. I’ll send you what I have on the topic free of charge with no strings.

Call for a free consultation (203) 806-1300

Want to learn more?

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