The vast majority of people, whether referral sources or prospective clients, do not know or understand what you really do as a lawyer. They may have a general idea, but what they’re carrying around in their heads is a mix of previous experience and media-fed misconceptions and stereotypes. It’s your …Read More
If your bio reads just like all of your competitors’, you’re squandering a critical legal marketing opportunity to distinguish yourself and to build rapport with your prospective clients and referral sources. And rapport matters a lot. Why? Because when technical competence is perceived as equivalent among potential service providers, people …Read More
5 Things Lawyers can learn from Steve Jobs Steve Jobs was known for many things – but one of the most striking to me was his ability to capture the attention of an audience, keep them tuned in to his message and take action. These are precisely the skills we …Read More
This past Friday, I received a hand-written note from a large company thanking me for my business after I’d called them with a tech question earlier in the week. The company is IContact, the email service we use to send these SuccessTips. My first reaction was to determine if it …Read More
Legal marketing research repeatedly shows that good prospective clients are often lost because they feel that the attorney they’re considering simply talks too much. The problem with talking too much is that you risk: 1. giving the impression that you’re not a good listener 2. making incorrect assumptions 3. overwhelming the prospective client …Read More
Serving on not-for-profit and civic boards is one of the most common marketing strategies for attorneys. But making such service pay off is often not so easy – and it’s never automatic. Many attorneys get frustrated when, after years on the annual golf tournament steering committee, or the local hospital …Read More
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