The conventional wisdom among lawyers is to not bother marketing just prior to the Christmas Holiday and during the week before New Year’s. People aren’t paying attention; they’ve checked out; they’re spending time cleaning up – you’ve heard (and perhaps spoken) all the reasons typically given for pausing your legal …Read More
As you began to answer that question, your mind probably turned to the client(s) who bring in the most money, prestige, access, or referrals. Like most professionals, I too used to think of these criteria when asked that question. Until I heard the top rain-maker at a successful IP firm …Read More
Maria Pepe VanDerLaan, a partner in the Hartford, CT office of Murtha Cullina LLP, sent out an email alert last week to the firm’s healthcare practice list as well as to her own list. Its title (and subject line) was: Mental Health Parity Lawsuit Filed Against Anthem and Wellpoint. (There’s …Read More
In your interactions with prospects and clients, it’s natural to limit your attention to the specific legal matter at hand. After all, you’ve got other clients and cases in your head and on your desk. And, you tell yourself, you’re not getting paid to go outside that focus so why …Read More
The rate at which people use LinkedIn to search for a service provider is accelerating, so it’s the right time to make sure that you come up at the top of internal LinkedIn search results. And while it’s still critical to optimize your web presence to be highly visible in …Read More
Part One of this two-part post tackled the challenge of making time for social media activity — and using that time effectively. It provided the first two of seven tactics for doing so. Here are tacticts three through seven. 3. Schedule Time and Set Limits Allocate specific time on specific …Read More
Time management for lawyers can be a tough topic, but when you throw social media into the life of an already busy practitioner, it can get downright crazy. How do you find the “right” amount of time to spend on social media activities? What should you do with that time? …Read More
Have you ever initiated a marketing contact, waited for a return call or email, and upon hearing nothing, concluded the person just wasn’t interested? That conclusion might actually be a costly assumption – one that lets otherwise great prospective clients, referral sources or influencers slip away. And it’s one of …Read More
Everyone who sells a professional service – including lawyers — has a self-regulated zone when it comes to the level of clients, referral sources, and matters with which they’re comfortable. So where’s the upper edge of your comfort zone? Regardless of where, it’s partly a function of knowledge and execution …Read More
The ability to quickly establish and deepen rapport is one of the most important skills you can develop in your legal marketing toolbox. From making a strong favorable impression upon meeting a new prospective client or referral source to cultivating trust with key stakeholders on a complex project, your on-going …Read More
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