Tap Your Alumni Networks and Get New Business

Here’s a BFO (a Blinding Flash of the Obvious): attorneys who are great at lawyer marketing tend to value social networks. Whether an inborn trait or a learned behavior, they regularly take advantage of opportunities to get to know – and become known by – lots of people. And one of the most familiar – if under-utilized – networks is the venerable Alumni Association.

Think of all the people from your pre-law school days who don’t know you’re an attorney, much less what kind of law you practice, or even where you are. And how about all of your law school classmates who’ve lost track of you? Two things to do:

  1. Make sure your LinkedIn profile is up to date, and spend time there researching your undergrad and graduate/law school alumni associations.  Join the groups run by your schools.
  2. Look up (or have your assistant look up) your undergraduate, graduate, and law school Alumni Associations and check the status of your contact profile. Make sure they have the latest information and find out how you can be listed in the Alumni Update sections of their magazines.

Do you have an interesting case or story or accomplishment (whether related to your practice or not) about which you could be interviewed? Alumni magazine editors are constantly looking for such material so don’t be shy. They’ll thank you for asking. And of course, consider attending an upcoming Alumni event. Or getting involved in Association leadership. These are great networks. Think like a Rainmaker and use them.

Want to develop a lawyer marketing plan that will actually work for you, given your experience, skills, practice area and personality style?  We’ve helped hundreds of attorneys do just that.  Call me at 203.806.1300.

About the Author

Bill Jawitz, Law Firm Coach and Consultant

Bill Jawitz has been coaching lawyers to become more profitable and enjoy a higher quality of life since 2002.

He can be reached at or at 203.806.1300.

I maintain a deep library of hundreds of best-of-breed checklists, templates, guides, and white papers on every aspect of managing a legal practice and law firm, from lawyer marketing plans, to hiring process checklists, to alternative fee engagement letters.

If you need a quick resource, call me. I’ll send you what I have on the topic free of charge with no strings.

Call for a free consultation (203) 806-1300

Want to learn more?

Have a question? Looking for a Just-In-Time Resource?

Contact Bill Now