Here’s a BFO (a Blinding Flash of the Obvious): attorneys who are great at lawyer marketing tend to value social networks. Whether an inborn trait or a learned behavior, they regularly take advantage of opportunities to get to know – and become known by – lots of people. And one of the most familiar – if under-utilized – networks is the venerable Alumni Association.
Think of all the people from your pre-law school days who don’t know you’re an attorney, much less what kind of law you practice, or even where you are. And how about all of your law school classmates who’ve lost track of you? Two things to do:
- Make sure your LinkedIn profile is up to date, and spend time there researching your undergrad and graduate/law school alumni associations. Join the groups run by your schools.
- Look up (or have your assistant look up) your undergraduate, graduate, and law school Alumni Associations and check the status of your contact profile. Make sure they have the latest information and find out how you can be listed in the Alumni Update sections of their magazines.
Do you have an interesting case or story or accomplishment (whether related to your practice or not) about which you could be interviewed? Alumni magazine editors are constantly looking for such material so don’t be shy. They’ll thank you for asking. And of course, consider attending an upcoming Alumni event. Or getting involved in Association leadership. These are great networks. Think like a Rainmaker and use them.
Want to develop a lawyer marketing plan that will actually work for you, given your experience, skills, practice area and personality style? We’ve helped hundreds of attorneys do just that. Call me at 203.806.1300.
