The website of this 11-lawyer firm in D.C. epitomizes excellent, effective messaging. From their tag line to the video featuring their founding partner (at the bottom of the Why Ifrah page), it’s crystal clear that they have done the hard work to distill their capabilities and values down to clear, non-gimmicky language. Their focus on a few interrelated industries lets them laser into what prospective clients really want. The site is also beautifully designed; super easy to read and navigate, with larger-than-average but still sophisticated typography. It exudes credibility, professionalism and trustworthiness. So how will YOU message your differentiating characteristics? There’s LOTS to learn from this model. |