The Magic Phrase that Converts More Prospects

August 22, 2011

Legal marketing research repeatedly shows that good prospective clients are often lost because they feel that the attorney they’re considering simply talks too much. The problem with talking too much is that you risk: 1. giving the impression that you’re not a good listener 2. making incorrect assumptions 3. overwhelming the prospective client …Read More

How to Make Your Board Service Pay Off

August 17, 2011

Serving on not-for-profit and civic boards is one of the most common marketing strategies for attorneys. But making such service pay off is often not so easy – and it’s never automatic. Many attorneys get frustrated when, after years on the annual golf tournament steering committee, or the local hospital …Read More

Communication Awareness = More Money

August 16, 2011

The paralegal who doesn’t give you the level of detail you want The important client who takes too much time explaining things The associate who crams every conceivable detail into an otherwise routine document The referral source who just wants “the big picture” The partner whose attention is always bouncing …Read More

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