SuccessTips

Part One of Best Email Practices for Lawyers

November 7, 2011

First in a Five Part Series.   If there ever was a business-related resolution for this year worth making and keeping, a top candidate would be to get control of your email. These next five SuccessTips will present highlights from a state of the art approach to email management called …Read More

The Subtle Lawyer Bio Tweak that Sets You Apart

October 17, 2011

If your bio reads just like all of your competitors’, you’re squandering a critical legal marketing opportunity to distinguish yourself and to build rapport with your prospective clients and referral sources. And rapport matters a lot. Why? Because when technical competence is perceived as equivalent among potential service providers, people …Read More

5 Things Lawyers Can Learn from Steve Jobs

October 13, 2011

5 Things Lawyers can learn from Steve Jobs Steve Jobs was known for many things – but one of the most striking to me was his ability to capture the attention of an audience, keep them tuned in to his message and take action. These are precisely the skills we …Read More

Recession Response: How to Cut Expenses, Not People (or Client Service)

October 4, 2011

With the last of the optimists throwing in the economic towel last week, we appear to be heading to zero growth at best or a double-dip recession at worst.  And much like the strange relief brought by the authoritative diagnosis of an illness after a period of anxious uncertainty, we …Read More

How and Why to Push Back on Scheduling Requests

October 3, 2011

When you’re on trial or your vacation’s booked, and someone wants to schedule a meeting with you, what happens?  You offer times that do not conflict with these non-negotiable commitments.   How about when opposing counsel or a key client presses you to meet on a day you’re already committed to …Read More

Improve Your Firm’s Performance with the Three Golden Clarifications

September 14, 2011

You’ve been waiting for Alex, your associate, to get back to you on the Smith file. You: “Alex, what’s happening with those interrogatories?”  Alex: “I’m working on them.”  You: “AAAANNND??” We hear it often: clients expressing frustration with a colleague or staff member who did not do what was expected.  …Read More

“Not Knowing How” Didn’t Stop These Four Attorneys

September 9, 2011

It’s perfectly natural that if we don’t know how to do something we otherwise think might be a good thing to do, we tend to delay doing it. We don’t want to risk screwing up, we don’t want to feel like we’re wasting time, or we don’t marshal the necessary …Read More

Check Out This Real-Life Thank-You Note

September 6, 2011

This past Friday, I received a hand-written note from a large company thanking me for my business after I’d called them with a tech question earlier in the week. The company is IContact, the email service we use to send these SuccessTips. My first reaction was to determine if it …Read More

30 Suggestions to Improve Your Legal Writing

August 23, 2011

There’s an excellent list of resources on Plain Language and the Law at PLAIN (Plain Language Association International). One of the best articles is LEGAL WRITING 201: 30 SUGGESTIONS TO IMPROVE READABILITY (OR, HOW TO WRITE FOR JUDGES, NOT LIKE JUDGES) Read it here: https://www.plainlanguagenetwork.org/Legal/legalwriting.pdf Setting aside the debate as to …Read More

The Magic Phrase that Converts More Prospects

August 22, 2011

Legal marketing research repeatedly shows that good prospective clients are often lost because they feel that the attorney they’re considering simply talks too much. The problem with talking too much is that you risk: 1. giving the impression that you’re not a good listener 2. making incorrect assumptions 3. overwhelming the prospective client …Read More

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