Though every lawyer on the planet has heard about blogging and tweeting and LinkedIn and Facebook Fan pages, only a small percentage use those tools regularly in their law firm marketing. And an even smaller percentage of lawyers use them well. The jury is in, however: if you’re not employing social media to market your law practice, you’re losing opportunity and you risk being overtaken by social media-savvy competitors.
LexisNexis, through its martindale.com Connected initiative, has just published an outstanding white paper titled Copywriting for lawyers: How to write for social media. It effectively explains what to write about, and how to write headlines and content that appeal to your target clients in a succinct and professional — yet compelling – way. It also explains the key elements of getting your content found by those who are looking for information about the topics you’re addressing. Overall, it’s one the best. Most practical resources we’ve seen on social media marketing for lawyers.