Articles by Bill

How FOMO Hurts Attorneys

The acronym FOMO – the Fear of Missing Out – refers to a type of social anxiety in which a person feels that they’re missing an important experience or opportunity. The term was coined about 15 years ago by a marketing consultant, Dan Herman, who was studying the implications of …Read More

Getting Real About Your Time-to-Task Estimates

An extremely common source of stress on the job is largely self-inflicted: the chronic underestimation of how long a task will take. Whether it’s a routine motion you have to draft, a “touch-base” meeting with a partner or staff member, a quick call with a client, or cleaning up your …Read More

Tap Your Alumni Networks and Get New Business

Here’s a BFO (a Blinding Flash of the Obvious): attorneys who are great at lawyer marketing tend to value social networks. Whether an inborn trait or a learned behavior, they regularly take advantage of opportunities to get to know – and become known by – lots of people. And one …Read More

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I maintain a deep library of hundreds of best-of-breed checklists, templates, guides, and white papers on every aspect of managing a legal practice and law firm, from lawyer marketing plans, to hiring process checklists, to alternative fee engagement letters. If you need a quick resource, call me. I’ll send you …Read More

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I maintain a deep library of hundreds of best-of-breed checklists, templates, guides, and white papers on every aspect of managing a legal practice and law firm, from lawyer marketing plans, to hiring process checklists, to alternative fee engagement letters.

If you need a quick resource, call me. I’ll send you what I have on the topic free of charge with no strings.

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