Articles by Bill

How to Begin Reducing Office Clutter

When I ask attorneys in my Time Management seminars if they’ve ever looked at a mess in their office and said aloud (or to themselves) “But I know where everything is,” about half fess up. The reality, of course, is that office clutter takes its toll on your ability to …Read More

Focus on This ONE Thing to Improve Your Practice

The immediate deadline.  The call that needs to be made or returned before lunch. The pre-bills that have to be checked this afternoon. The case law that needs to be scoured so the motion can be finished up tonight. The filing that’s due in the morning.  The mediation tomorrow afternoon. …Read More

Use This Part of Speech in Your Bills — Or Else

Phone call, .5,  $180.  If you send bills that merely list categories of service, hours, and charges, you’re not only missing an opportunity to educate your clients, you could actually be alienating them. Each bill you send is a powerful communicator of your value. When presented with a bill, clients …Read More

The Deadly Marketing Assumption

Have you ever initiated a marketing contact, waited for a return call or email, and upon hearing nothing, concluded the person just wasn’t interested? That conclusion might actually be a costly assumption – one that lets otherwise great prospective clients, referral sources or influencers slip away. And it’s one of …Read More

Stretch Your Comfort Zone to Elevate the Work You Get in 2012

Everyone who sells a professional service – including lawyers — has a self-regulated zone when it comes to the level of clients, referral sources, and matters with which they’re comfortable. So where’s the upper edge of your comfort zone? Regardless of where, it’s partly a function of knowledge and execution …Read More

Law Firm Employees and Social Media: Present and Future Dangers

A brand new study by CISCO reveals findings about the attitudes of 20-somethings entering the workforce which, while perhaps unsurprising in the abstract, carry significant practical implications for hiring and keeping new employees from admin clerks to Associates. For example: 68% of young professional employees believe that corporate devices should …Read More

Check Out This Excellent Guide to the Dangers of Metadata

What do Justice Samuel Alito, Merck Pharmaceuticals, and the United Nations have in common? They were all embarrassed by the revelation of hidden information they did not know was contained within documents they published. (In Merck’s case, of course, it was much worse than mere embarrassment, as metadata played a key …Read More

The Secret to Building Non-Verbal Rapport

The ability to quickly establish and deepen rapport is one of the most important skills you can develop in your legal marketing toolbox. From making a strong favorable impression upon meeting a new prospective client or referral source to cultivating trust with key stakeholders on a complex project, your on-going …Read More

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