I retained Bill Jawitz after being impressed by his manner and knowledge at a New York City Bar Association seminar. Bill convinced me that specialty practice was the wave of the future, and that small firm “generalists” were out of date. Working with Bill, he helped me structure a departure from my lifetime as a commercial litigator (although one who historically did a fair amount of employment work) to embark on a purely transactional practice representing senior executives. Bill also helped me find a “niche within a niche,” adding to our traditional practice representing executives in finance and media the specific targeted representation of college and university presidents and other senior academic executives.
Bill then helped us put together a website for this targeted practice, and contributed his own resources, personal and forward-looking thinking to make certain that our website represented not only our current professional practice but our aspirations, as well as optimizing its ability to be found. He overcame my instinctive conservatism and “old fashioned” thinking, to execute his internet strategies, and Bill won his bet that clients as senior and sophisticated as college presidents would not only find our practice solely by using the internet but actually hire us!
I am deeply grateful to Bill Jawitz for re-orienting my practice and keeping us both busy and vital in this brave new world of legal marketing.
