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Practice Development Quick Reads for June 2017

How To Stop Treating Conversation Like Cross-Examination Do you find yourself becoming adversarial in simple conversations with family members and friends? Unless you’re steeped in the art and science of mediation, you’ve been conditioned, as an attorney, to approach discussions within a construct of offense and defense. Here, Kara Loewentheil… Read More.

Practice Development Quick Reads for May 2017

How to Research Potential Hires on Social Media Social media can provide more opportunities than ever before to research background information about potential new hires. Here is a good guide on how to leverage this tool in ensuring you’re adding the right person to your team.     Email Attachments… Read More.

Practice Development Quick Reads for April 2017

Better Website Data For Search: Rich Snippets Explained Yes, I know it’s more technical than my usual tips, but if you’re serious about converting people from website visitors into clients, this is the sort of thing that your internet marketing vendor needs to be on top of. Chris is one… Read More.

Practice Development Quick Reads for September 2016

Accurate Self-Appraisal or Imposter Syndrome: Why You’re Wise to Know the Difference Realistically understanding your strengths and weaknesses so you can improve your performance where desired indicates a healthy mental/emotional mindset. Continuously wrestling with subtle self-doubt, fear, or unworthiness indicates you may be dealing with “imposter syndrome.” It’s surprisingly common… Read More.

Practice Development Quick Reads for August 2016

How to Make Presentation Slides That Win You More Business The quality of your presentation slides is far more important than you think. For both client pitches and seminars, the purpose of using projected visuals is to lock in audience interest, period. Data and text should be distributed in handouts… Read More.

Practice Development Quick Reads for July 2016

What’s It’s Like to Live With You There’s no shortage of articles addressing stress reduction for lawyers. But there aren’t nearly as many articles addressing the stress experienced by those who live with lawyers. Both you and your life partner live with the pressures and analytic/adversarial energies inherent in the… Read More.

Practice Development Quick Reads for May 2016

How to Get Prospective Clients Off the Dime to Hire You My good friend Mike O’Horo at RainmakerVT (for Virtual Training), is truly one the masters of legal sales coaching. I’ve referred to his concept of “demand triggers” over the years in my own tips, and those of you who’ve… Read More.

How FOMO Hurts Attorneys

The acronym FOMO – the Fear of Missing Out – refers to a type of social anxiety in which a person feels that they’re missing an important experience or opportunity. The term was coined about 15 years ago by a marketing consultant, Dan Herman, who was studying the implications of… Read More.

Getting Real About Your Time-to-Task Estimates

An extremely common source of stress on the job is largely self-inflicted: the chronic underestimation of how long a task will take. Whether it’s a routine motion you have to draft, a “touch-base” meeting with a partner or staff member, a quick call with a client, or cleaning up your… Read More.

Tap Your Alumni Networks and Get New Business

Here’s a BFO (a Blinding Flash of the Obvious): attorneys who are great at lawyer marketing tend to value social networks. Whether an inborn trait or a learned behavior, they regularly take advantage of opportunities to get to know – and become known by – lots of people. And one… Read More.

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