SuccessTips

Practice Development Quick Reads for September 2017

Five Tips on Hiring an SEO Firm for Your Law Practice

Too many firms pay good money for a nice site but then make the costly mistake of letting it sit, unchanged for weeks or months (or, heaven forfend) years at a time. Effective, ongoing SEO is the best way to maximize the investment you’ve already made in your website.  Hiring the right firm to manage your SEO is the first step, and these five tips will point you in the right direction.

 

Lawyers As Leaders: Is Your Personality Too Legal?

You may not realize it, but it’s likely that at least a few of the personality traits making you a great lawyer are getting in the way of you being a good leader. If your personality is “too legal’, you can learn how to be more effective in leadership roles, using tips outlined in this article by Olga Mack and Katya Bloom.

 

Why I Love Paying Monthly Subscription Bills

Still buying and upgrading servers and installing software packages? Lee Rosen explains why it’s much smarter — and more profitable — to pay monthly fees to “rent” your office and practice management tools rather than own them outright.

 

Concrete Strategies To Target Specific Work

Big or small firm, here’s why and how to systematically focus your efforts on an industry, demographic, or niche. Though written for practice group leaders at mid-sized and large firms, Susan Duncan’s two-part post applies to any attorney who’s committed to focusing their practice.

 

Lawyer Video / Website Of The Month

This criminal defense firm in Fresno, CA uses excellent client-focused messaging, an engaging written voice, great photos and visuals and very easy-to-use navigation. It’s a great model.  

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About the Author

Bill Jawitz, Law Firm Coach and Consultant

Bill Jawitz has been coaching lawyers to become more profitable and enjoy a higher quality of life since 2002.

He can be reached at bill@sucesstrackesq.com or at 203.876.8999.

I maintain a deep library of hundreds of best-of-breed checklists, templates, guides, and white papers on every aspect of managing a legal practice and law firm, from lawyer marketing plans, to hiring process checklists, to alternative fee engagement letters.

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