Whether you call it client development, marketing, rainmaking, legal sales, or business development, consistently landing A-level clients is the lifeblood of your firm. But effective law firm marketing is an increasingly complicated endeavor and there is no magic bullet or one-size-fits-all template that will make it quick or easy.
However, there are a handful of key principals which, when customized and applied to your specific business objectives, will result in success. These principles include: targeting the right audiences with effective communication for the specific matters you seek, expanding your reputation for excellence, developing sales skills that get you hired, devoting optimal time to marketing, and building reliable systems for execution.
As a law firm marketing coach, I help clients get crystal clear on both the vision of the practice they’re seeking to create and what concrete business development actions they need to take to realize that vision.
Here are some of the tools and resources my clients and I start with to build their customized law firm marketing plan:
The Business Development Self-Assessment
The Law Practice Business Development Outline
The range of marketing topics and issues with which I help clients is vast, from overcoming internal obstacles around self-promotion to assessing the ROI of a given marketing expenditure.
Call me at 203.876.8999 if you’d like to learn more about how we might work together to acheive your goals.