Lawyer Marketing

Practice Development Quick Reads for June 2017

How To Stop Treating Conversation Like Cross-Examination Do you find yourself becoming adversarial in simple conversations with family members and friends? Unless you’re steeped in the art and science of mediation, you’ve been conditioned, as an attorney, to approach discussions within a construct of offense and defense. Here, Kara Loewentheil… Read More.

Practice Development Quick Reads for May 2017

How to Research Potential Hires on Social Media Social media can provide more opportunities than ever before to research background information about potential new hires. Here is a good guide on how to leverage this tool in ensuring you’re adding the right person to your team.     Email Attachments… Read More.

Practice Development Quick Reads for April 2017

Better Website Data For Search: Rich Snippets Explained Yes, I know it’s more technical than my usual tips, but if you’re serious about converting people from website visitors into clients, this is the sort of thing that your internet marketing vendor needs to be on top of. Chris is one… Read More.

Practice Development Quick Reads for March 2017

Six Ways To Jump Start Your LinkedIn Network An excellent and quick (yet still substantive) article on how you could be — how you should be — using LinkedIn to grow your practice by growing your network.   10 Steps To A Practical Lawyer Business Development Plan Too many lawyers… Read More.

Practice Development Quick Reads for August 2016

How to Make Presentation Slides That Win You More Business The quality of your presentation slides is far more important than you think. For both client pitches and seminars, the purpose of using projected visuals is to lock in audience interest, period. Data and text should be distributed in handouts… Read More.

Practice Development Quick Reads for July 2016

What’s It’s Like to Live With You There’s no shortage of articles addressing stress reduction for lawyers. But there aren’t nearly as many articles addressing the stress experienced by those who live with lawyers. Both you and your life partner live with the pressures and analytic/adversarial energies inherent in the… Read More.

Practice Development Quick Reads for May 2016

How to Get Prospective Clients Off the Dime to Hire You My good friend Mike O’Horo at RainmakerVT (for Virtual Training), is truly one the masters of legal sales coaching. I’ve referred to his concept of “demand triggers” over the years in my own tips, and those of you who’ve… Read More.

Practice Development Quick-Reads for April 2016

Why and How To Improve Your Bio Page Lawyer bio pages are the most visited category of site content. They’re often the first threshold a prospective client or referral source decides to cross — or not cross — on their path to making a decision about who to contact (and… Read More.

Tap Your Alumni Networks and Get New Business

Here’s a BFO (a Blinding Flash of the Obvious): attorneys who are great at lawyer marketing tend to value social networks. Whether an inborn trait or a learned behavior, they regularly take advantage of opportunities to get to know – and become known by – lots of people. And one… Read More.

Use Surprise Thank You Notes to Grow Your Law Practice

It’s human nature to appreciate receiving thanks for something you’ve done for someone. A referral source who sends you a desirable client, of course, should be thanked immediately. But, whether or not you thanked them at the time, a surprise thank you long after the good deed can have an… Read More.

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